WPC Logo

The Building


World Products Centre will include up to 1.5 million square feet of exhibition and meeting space in the 60-story, LEED certified, building. The building is designed with a "diagrid" structural framing system to create column free interior floor plans allowing for maximum flexibility in the interior configurations. Elevator service in the building will include high-speed service from the building lobby to a sky lobby for tenants on the upper floors of the building. Energy efficient building systems will support all internal functions providing Licensees and Attendees with a high level of comfort, flexibility, and maximum efficiency in the operations of their spaces.

Building Specification sheet

Download .pdf version

Building Prospectus sheet

Download .pdf version

History of 555 West 33rd Street, NYC

First opening in November 1940, the Copacabana quickly became a symbol of New York nightlife. The sensational popularity is often attributed to such widely acclaimed performers such as Sammy Davis Jr., Frank Sinatra, Dean Martin, and Jerry Lewis and an impressive capacity of over 700 people. The original Copacabana was cemented in cultural history on the radio with Barry Manilow's inescapable hit "Copacabana" as well as on the big screen in "Good Fellas" and "Raging Bull". Copacabana sustained its status through its multiple moves with the most recent being to its Midtown West location at the start of the new millennium.

MTA Subway Extension

The 7-train extension project, serving the redevelopment of the Hudson Yards area, contains plans to house a subway stop directly underneath World Product Centre.

For a complete project update visit:


World Product Centre Architects


The Architect for the Tower, KPF is an international practice with offices in New York, London and Shanghai. The firm provides architectural design, programming, urban design, and master planning services for clients in both the public and private sectors. Their extensive portfolio, developed over more than 32 years, includes designs ranging from a small jewel-like glass pavilion dedicated to Rodin's sculptures to the new Songdo City in Incheon, Korea. Additional high profile projects include the new Methodist Hospital Research Institute in Houston, Texas; The Philadelphia Children's Hospital; the Gannett/USA Today Headquarters in McLean, VA; IBM World Headquarters in Armonk, NY; the World Bank Headquarters in Washington, D.C.; and the Endesa Headquarters located in Madrid, Spain.

KPF's strong body of work has earned the firm recognition as one of the most respected architectural design practices in the world. The work has been widely exhibited and is the subject of thirteen monographs. KPF has won more than 300 awards. We believe that these awards are a reflection of our commitment to design excellence. The innovative designs of the firm continue to shape the debate about the direction of architecture today.



The designers of the interiors of the project, FX FOWLE is an award winning practice with offices in New York City and Dubai. The firm's portfolio includes diverse projects of multiple sizes across the US, China, India, Japan, Russia and the United Arab Emirates and it has been recognized as a leader in sustainable, "green" design. Significant projects include 4 Times Square, the first sustainable high rise office building in the US, The New York Times Building, the National Audubon Society Home Office, SAP Americas Headquarters and the Sheikh Rashid bin Saeed Crossing Bridge in Dubai. The firm is currently designing over 12 million square feet of "green" projects including three LEED Platinum and seven LEED Gold projects. The firm is serving as a Beta test site for the EPA's Small Business Carbon Calculator and is the only architectural firm designated as an EPA Energy Star Partner.