Activities & Education
Through the myriad of activities that take place every day, World Product Centre captures and showcases the essence of the healthcare industry—its medical advances and breakthroughs, its vast economic impact, and, most importantly, its promise for today and the future.
Dynamic Marketplace Environment
Licensee's individual business development activities, coupled with the dynamic nature of the marketplace, generate continuous commercial activity. Whether showcasing the latest imaging modalities or clinical information systems, introducing a new product at a multi-lingual press conference, cultivating relationships across the industry, or holding a Wall Street analysts' briefing on a next-generation product, World Product Centre provides Licensees with a unique platform for a wide range of exciting commercial activities.
Institutional healthcare providers such as hospitals, long-term care facilities, and private practitioners can utilize World Product Centre for their distinct purchasing needs. The ability to outfit a single wing, department, or entire facility in one building draws attendance from across an institution, including trustees, executives, clinicians, and administrators. WPC supports strategic purchasing by offering a single convenient location for multi-disciplinary teams to compare products or a suite of products.
Interacting with the Financial Community
World Product Centre offers a permanent gateway to the financial community. With its impressive selection of facilities and communication tools, WPC is the ideal location for public companies and those interested in accessing the financial markets. For Licensees without a New York presence, WPC offers a permanent venue for communication and interaction.
World Product Centre offers Licensees a permanent business address in a city expecting to welcome over 440 million domestic and international visitors across the next decade. To support international attendance, WPC is outfitted with multi-language digital signage and content-storage capabilities in public areas and all private showrooms, termed ShowSpaces.
Marketing & Brand Development
Located in a global media capital and fully outfitted with a complete spectrum of broadcasting and communication tools, World Product Centre supports Licensees' global marketing efforts. Continuous and direct exposure to the healthcare marketplace gives Licensees a unique brand development opportunity.
World Product Centre provides extensive marketing and promotional efforts on behalf of all WPC Licensees. Additionally, WPC is promoted on a continual basis to qualified healthcare buyers through full-featured publicity campaigns, advertising in healthcare and medical publications, and other relevant print and electronic media resources.
Education & Corporate Events
Licensees sponsor their own education and training as well as benefit from the attendance generated by World Product Centre's year-round calendar of healthcare education and events. WPC is positioned as a major CE/CME accredited educational provider, and organizes regularly scheduled seminars, workshops, and courses. Licensees can also leverage WPC facilities to host corporate retreats and gatherings.
World Product Centre offers Licensees the platform to interact with other Licensees as well as providers, thought leaders, buying groups, and international attendees. Ongoing special events, sponsored by WPC, provide unique networking opportunities.